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The United States Postal Service's (USPS) Every Door Direct Mail (EDDM) Retail® is a service designed to help businesses and individuals send a mailer to every house on selected routes without the need for addresses, facilitating an efficient distribution of promotional or informational material directly to the doorsteps of a targeted audience. The USPS Form 3587 plays a critical role in this process, acting as a formal agreement between the mailer and the USPS. It captures essential information such as the mailer's details, the number of bundles and pieces per bundle, the weight of the mail pieces, type of postage, and the total postage cost, ensuring the process is streamlined and transparent. Moreover, this form requires the mailer to certify that all information provided is accurate and compliant with postal regulations, emphasizing the importance of accountability and accuracy in direct mail campaigns. Additionally, the form highlights a commitment to privacy and outlines potential penalties for providing false information, ensuring integrity in the mailing process. Highlighting its fundamental significance, the USPS Form 3587 facilitates a straightforward yet comprehensive approach to direct mail, ensuring businesses and organizations can effectively communicate with their desired audience through the EDDM Retail® service.

Preview - Usps 3587 Form

United States Postal Service

Every Door Direct Mail (EDDM) Retail®

Post Office: Note Mail Arrival Date & Time (Do Not Round Stamp)

 

 

Name and Address of Individual or Organization

Telephone

 

 

 

 

 

Name and Address of Mailing Agent (If other than

 

Telephone

 

 

 

Mailer

 

for Which Mailing is Prepared

 

 

 

 

 

 

 

 

 

 

 

mailer)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Customer Registration I.D. (CRID) ________________

 

 

 

 

 

Customer Registration I.D. (CRID) ________________

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Post Office of Mailing

 

Processing Category

Mailer's Mailing Date

 

 

Total # of Bundles

 

 

Total # of Pieces per Bundle

 

 

 

 

 

 

 

 

 

 

 

EDDM Flats

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Type of Postage

 

Delivery Type

Weight of a Single Piece

 

 

Every Door Direct Mail Barcode

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mailing

 

 

 

EDDM Retail Indicia

 

 

 

 

 

 

 

 

 

__ . __ ounces

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Max Weight 3.3 ounces

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Metered

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Route Type(s)

Incentive/Discount Claimed

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Meter Strip

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Entry

Price Category

Price

 

 

Subtotal

 

Incentive/Discount

 

Status

 

 

 

 

 

 

 

 

 

 

No. of Pieces

 

 

 

Amount

 

Total Postage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Postage

 

 

 

 

 

 

 

Affix Meter Strip Here

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The mailer's signature certifies acceptance of liability for and agreement to pay any revenue deficiencies assessed on this mailing,

 

 

 

 

 

 

 

 

 

 

subject to appeal. If an agent signs this form, the agent certifies that he or she is authorized to sign on behalf of the mailer and that

 

 

 

 

 

 

 

 

 

 

the mailer is bound by the certification and agrees to pay any deficiencies. In addition, agents may be liable for any deficiencies

 

 

 

 

 

 

 

 

Certification

 

resulting from matters within their responsibility, knowledge, or control. The mailer hereby certifies that all information furnished on

 

 

 

 

 

 

 

 

 

this form is accurate, truthful, and complete; that the mail and the supporting documentation comply with all postal standards and the

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

mailing qualifies for the prices and fees claimed; and that the mailing does not contain any matter prohibited by law or postal

 

 

 

 

 

 

 

 

 

 

regulation. I understand that anyone who furnishes false or misleading information on this form or who omits information requested

 

 

 

 

 

 

 

 

 

 

on this form may be subject to criminal and/or civil penalties, including fines and imprisonment.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Privacy Notice: For information regarding our Privacy policy visit www.usps.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Signature of Mailer or Agent

 

 

 

 

 

 

 

 

Printed Name of Mailer or Agent Signing Form

 

 

Telephone

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Postmaster: Report Total Postage in AIC 207

 

 

 

 

Subtotal Postage

 

Incentive/Discount Amount

 

 

 

Acceptance

 

USPSUse Only

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

USPS UseOnly

Acceptance

 

Weight of a Single Piece

_____ . _____ ounces

 

 

 

 

Total Number of Pieces

 

Total Postage

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

USPS Acceptance Employee Signature

 

 

 

 

 

 

 

 

 

 

Round Date (Required)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Payment Date

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

USPS Acceptance Employee Printed Name

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Number of Bundles

 

 

 

 

 

 

 

Any postage figures adjusted from mailer's entries? If yes, reason:

 

 

 

Yes

 

No

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Round Date (Required)

 

 

 

 

 

OnlyUseUSPS

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Verification Date

 

USPSUseOnly

 

Verification

 

I CERTIFY that this mailing has been inspected for

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Verification

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

each item below if required:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Date Mailer Notified

Contact

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(1) eligibility for postage prices claimed;

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(2) proper preparation (and presort where required);

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

By (Initials)

Time

AM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

(3) proper completion of postage statement.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PM

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

USPS Verification Employee Signature

 

Print USPS Verification Employee Printed Name

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PS Form 3587, July 2014 (Page 1 of 2) PSN 7530-13-000-6929 This form and mailing standards available on Postal Explorer at pe.usps.com

EVERY DOOR DIRECT MAIL RETAIL®

5-Digit ZIP Code

Route Number

# of Mailpieces

5-Digit ZIP Code

Route Number

# of Mailpieces

PS Form 3587, July 2014 (Page 2 of 2) PSN 7530-13-000-6929 This form and mailing standards available on Postal Explorer at pe.usps.com

Sheet 1 of 1

Form Data

Fact Name Detail
Purpose The USPS Form 3587 is used for Every Door Direct Mail (EDDM) Retail services, facilitating mailings without requiring addresses for each recipient.
Content Requirements It requires details about the mailer, mailing agent (if applicable), customer registration ID, number of bundles, types of postage, and delivery types among other specifics.
Certification By signing, the mailer or agent certifies accuracy of the information, compliance with postal standards, and agrees to pay any revenue deficiencies assessed.
Governing Law The form and related mailing processes are governed by USPS regulations and standards, ensuring adherence to specific mailing criteria and legal requirements.

Instructions on Utilizing Usps 3587

Filling out the USPS Form 3587 is a necessary step for utilizing Every Door Direct Mail (EDDM) Retail® services. This process allows individuals or organizations to send mailings without the need for specific addresses, reaching every mailbox along chosen routes. To ensure a successful submission, it's crucial to accurately complete the form. Following the outlined steps will help in accurately providing all the required information, streamlining your mailing process.

  1. Start with the Post Office: section at the top. Carefully enter the Mail Arrival Date & Time, but remember not to use a round stamp here.
  2. Move on to the section labeled Name and Address of Individual or Organization. Enter the required details, including your telephone number.
  3. If applicable, fill in the Name and Address of Mailing Agent section. This is necessary if the mailing is prepared by an agent other than the mailer. Include the telephone number.
  4. Under Customer Registration I.D. (CRID), input the corresponding number. Do this both for the individual/organization and the mailing agent, if there’s an agent.
  5. In the Post Office of Mailing section, specify the post office where you are submitting this mailing.
  6. Indicate the Processing Category, typically "EDDM Flats" for this type of mailing.
  7. Enter the Mailer's Mailing Date, Total # of Bundles, and Total # of Pieces per Bundle.
  8. For Type of Postage and Delivery Type, fill in according to the service chosen for your mailing.
  9. Record the Weight of a Single Piece in ounces. Ensure it does not exceed 3.3 ounces.
  10. Then, under Every Door Direct Mail Barcode Mailing and EDDM Retail Indicia, note the appropriate indicators as per your mailing specifics.
  11. If you're using a metered route, complete the Meter Route Type(s) and related sections.
  12. For bundles claiming any Incentive/Discount Claimed, fill in the fields provided to detail these claims.
  13. Then, navigate to the bottom section, where you'll sign the form. By signing, you're certifying the accuracy of the information provided and agreeing to the terms.
  14. Lastly, ensure the Signature of Mailer or Agent and Printed Name of Mailer or Agent Signing Form are completed, along with the telephone number.

After completing the USPS Form 3587, submit it along with your mailings at the designated postal office. The postmaster will inspect and verify the details. Once approved, your mailings will be processed and dispatched based on the details you've provided on the form. It's important to double-check all entered information for accuracy before submission to avoid any delays or issues with your mailing campaign.

Obtain Answers on Usps 3587

  1. What is USPS Form 3587?

    USPS Form 3587 is an official document used for the Every Door Direct Mail (EDDM) Retail® service by the United States Postal Service (USPS). This service allows individuals and organizations to send mailings to every mailbox along chosen routes without needing to know addresses or names. The form captures details such as the mailer's information, the total number of bundles, postage type, and weight of the mailpieces.

  2. Who needs to use Form 3587?

    Any individual or organization planning to utilize the EDDM Retail® service for sending direct mail to specific postal routes should use Form 3587. This includes businesses targeting local customers, political campaigns, and non-profit organizations seeking to reach a broad audience in a geographic area.

  3. What information is required on Form 3587?

    Form 3587 requires specific information, including the name and address of the mailer, the Customer Registration ID (CRID), details of the mailing agent (if applicable), the post office of mailing, the total number of pieces and bundles, type of postage, and the weight of a single piece. It also requires the mailer or agent's signature, certifying the mailing's compliance with postal standards and legal regulations.

  4. How do I determine the total postage on Form 3587?

    Total postage on Form 3587 is calculated based on the number of pieces being mailed, the weight of each piece, and the chosen delivery type. The form includes sections for the postage category price, any applicable incentives or discounts, and the subtotal of postage. The Post Office will verify and adjust the postage figures if necessary upon acceptance of the mailing.

  5. Is there a weight limit for mailpieces with the EDDM Retail service?

    Yes, there is a maximum weight limit of 3.3 ounces for each mail piece when using the EDDM Retail® service. This weight restriction ensures that the piece qualifies for the efficient and cost-effective delivery service provided under EDDM Retail® guidelines.

  6. Can an agent complete and sign Form 3587 on behalf of a mailer?

    Yes, an agent can complete and sign Form 3587 on behalf of the mailer. However, by doing so, the agent certifies that they are authorized to act on the mailer's behalf and that all information provided is accurate and truthful. Both the agent and the mailer may be held liable for any deficiencies or non-compliance detected.

  7. What happens if the information on Form 3587 is found to be false or misleading?

    If the USPS determines that information provided on Form 3587 is false or misleading, or if requested information is omitted, the individual or organization responsible may face criminal and/or civil penalties. These penalties can include fines and imprisonment, stressing the importance of providing accurate and complete information on the form.

Common mistakes

When filling out the USPS 3587 form for Every Door Direct Mail (EDDM) Retail®, common mistakes can lead to delays or additional charges. It's essential to avoid these errors to ensure your mailing process is smooth and cost-effective.

  1. Incorrect or incomplete address information: The form requires specific details about the mailer and, if applicable, the mailing agent. Failing to provide a complete name, address, or telephone number for either can result in processing delays. The USPS relies on this information to manage the EDDM service effectively, and any inaccuracies can complicate the delivery process.

  2. Forgetting to include the Customer Registration I.D. (CRID): Both the mailer and the mailing agent (if one is used) must provide their CRID. This number is crucial for identifying the customer within the USPS system. Omitting the CRID can lead to complications with the mailer’s ability to claim specific incentives or discounts, as these are often tied to the customer's registered identity.

  3. Miscalculating the weight of a single piece: The form requires the mailer to list the weight of a single piece of mail in the bundle. This weight must not exceed 3.3 ounces. Underestimating or overestimating this weight can affect the total postage cost and potentially cause the shipment to be rejected or returned for correction, leading to delays and additional costs.

  4. Incorrectly calculating total postage: The mailer must provide the total number of bundles, the number of pieces per bundle, and the corresponding postage. Errors in any of these fields can result in incorrect postage calculations. This mistake can lead to either overpayment or more commonly, underpayment of postage. Underpayment may result in the mailing being held by the USPS until the correct payment is made, while overpayment represents an unnecessary expense for the mailer.

Avoiding these common mistakes requires careful attention to detail and thorough review of the USPS 3587 form before submission. Proper completion ensures that your Every Door Direct Mail campaign is executed smoothly, without delays or unforeseen expenses.

Documents used along the form

When using the USPS 3587 form for Every Door Direct Mail (EDDM) Retail, several other documents and forms might be necessary to ensure a smooth mailing process. These documents, often used alongside the USPS 3587 form, play critical roles in the preparation, submission, and processing of mailings. By understanding these documents, individuals and organizations can better navigate the postal system, ensuring their mailings comply with postal regulations and are executed effectively.

  • Business Customer Gateway (BCG) Account Setup: Before submitting EDDM mailings, an organization or individual needs to create an account on the Business Customer Gateway. This process involves submitting basic contact information and agreeing to terms of service.
  • PostalOne!® Setup: Required for customers submitting large or complex mailings, this system allows for electronic documentation and postage payment, streamlining the mailing process.
  • EDDM® Mailing Online Tool: This online tool helps mailers plan their Every Door Direct Mail campaign, including selecting routes, calculating postage, and creating facing slips.
  • Facing Slip (PS Form 8186): Used for each bundle of EDDM mail, this form identifies the route and provides necessary information for postal workers to properly deliver the bundles.
  • Postage Statement (PS Form 3600-PM): This form is used to calculate and present the total postage costs for a mailing. It must be completed and submitted with bulk mailings.
  • Mailer's Postage Receipt (PS Form 3603-R): After postage is paid, this receipt provides proof of payment and details the total postage and fees for the mailing.
  • Statement of Ownership (PS Form 3526): Required annually for periodicals, this form verifies the ownership, circulation, and distribution details of the publication.
  • Customer / Mailer Information Form: Some postal facilities require a basic information form for new mailers, detailing the organization's contact information and mailing preferences.
  • Postal Routing Barcode Sheets: While not a USPS form, generating and including these barcode sheets for each bundle can expedite the processing and delivery of EDDM mailings.

Together with the USPS 3587 form, these documents facilitate a comprehensive approach to postal mailings, particularly for EDDM campaigns. By ensuring that all necessary forms and documentation are correctly filled out and submitted, mailers can improve the efficiency and effectiveness of their mailings, benefiting from the targeted reach and convenience that EDDM offers. Each form and document plays a unique role in the preparation, submission, tracking, and regulation compliance of postal mailings, making them indispensable tools for individuals and organizations leveraging postal services for direct mail campaigns.

Similar forms

The USPS Form 3587, used for Every Door Direct Mail (EDDM) Retail services, shares similarities with various other documents involved in postal and shipping services, as well as forms for service requests and certifications across different sectors. Each document, like the USPS Form 3587, serves a specific function while facilitating transactions or services through detailed record-keeping and certification. The commonalities often lie in their purpose to formalize a service request, provide detailed instructions, or ensure compliance with certain regulations or standards.

  • PS Form 3602 - This form is used for commercial bulk mailings and is similar to USPS Form 3587 in that it requires detailed information about the mailing, including the number of pieces mailed and the postage. Both forms serve to document the specifics of mailings for postal service tracking and billing.
  • PS Form 3615 - This is a mailing permit application and customer profile form, sharing the aspect of customer registration and postal service usage with USPS Form 3587. Both forms require information about the mailer and are integral to setting up and maintaining postal services for the user.
  • PS Form 1093 - The application for post office box service, similar to USPS Form 3587, contains sections for personal identification and contact details, adhering to the need for accurate customer information in postal service transactions.
  • PS Form 8125 - Plant-verified drop shipment (PVDS) verification and clearance, which requires information about the mailer and specific mailing details like the USPS Form 3587. This form ensures that bulk shipments meet postal regulations before being forwarded.
  • Bill of Lading - A document issued by a carrier to acknowledge receipt of cargo for shipment, resembling USPS Form 3587’s function of acknowledging and detailing a specific service request, in this case for shipping goods rather than mail.
  • Commercial Invoice - Used in international shipping to declare the value of goods, similar to USPS Form 3587’s requirement for detailed mailing information to ensure proper billing and compliance with postal services.
  • Certificate of Mailing - A form that provides evidence of mail being sent, which aligns with USPS Form 3587’s role in certifying mailings under the EDDM Retail service, showing procedural parallels in documentation for services rendered.
  • Service Request Form - Common in many sectors, these forms gather customer requests and specifics of the service needed, sharing the characteristic of detailed service documentation with USPS Form 3587 for postal offerings.
  • Change of Address Form (PS Form 3575) - This form documents a customer's request to change their mailing address, similarly requiring personal and routing details to ensure accurate service delivery, echoing elements seen in USPS Form 3587.
  • Shipment Tracking Forms - Used by various courier services to track the progress of parcels, these forms contain detailed information about the sender, recipient, and the shipment, parallel to the detailed record-keeping seen in USPS Form 3587 for EDDM mailings.

Dos and Don'ts

Filling out the USPS 3587 form, also known as the form for Every Door Direct Mail (EDDM) Retail, is essential for successfully using direct mail services offered by the United States Postal Service. This initiative allows businesses and individuals to send mailers to every house along certain routes without needing to know the names or addresses of recipients. To ensure the process is smooth, here are seven dos and don'ts to consider:

Do:
  • Double-check information accuracy: Every detail on the form, from the Customer Registration I.D. (CRID) to the total number of pieces per bundle, must be fact-checked. Misinformation can lead to delays or additional charges.
  • Be mindful of weight limits: Ensure that each piece of mail adheres to the maximum weight of 3.3 ounces. Exceeding this limit could result in your mail being ineligible for EDDM Retail services.
  • Specify the correct type of postage and delivery type: This information determines how your mail is processed and the rate applied. Misclassification can lead to unforeseen costs.
  • Confirm the total number of bundles and pieces per bundle: This helps the USPS process your mail efficiently and ensures you are charged correctly for the service.
  • Sign and date the form: This certifies that you accept liability for the mailing and agree to pay any necessary postage adjustments.
Don't:
  • Forget to include a contact number: Should any issues arise with your mailing, USPS needs a reliable way to contact you. Omitting this information can lead to delays.
  • Submit incomplete forms: Every field in the USPS 3587 form is there for a reason. Skipping parts of the form can lead to processing delays and could even make your mailing ineligible for EDDM Retail services.

Taking the time to meticulously complete the USPS 3587 form not only ensures compliance with postal regulations but also enhances the likelihood of a successful direct mail campaign. Remember, attention to detail can make all the difference in getting your message into the right hands.

Misconceptions

There are several misconceptions surrounding the USPS Form 3587, which is essential for anyone utilizing the Every Door Direct Mail (EDDM) Retail service. Clarifying these misunderstandings is crucial for individuals and organizations aiming to effectively reach their target audience through direct mail.

  • It's only for large businesses. One common misconception is that the EDDM service and, by extension, USPS Form 3587 are exclusively for large corporations. In reality, this service is incredibly beneficial for small businesses, nonprofits, and local organizations looking to target geographical areas without the need for specific addresses.

  • Detailed recipient information is required. Another misunderstanding is the belief that detailed information about each recipient is necessary to use the service. The truth is, EDDM allows for the distribution of mailpieces to every house on selected postal routes without requiring names or street addresses, simplifying the process immensely.

  • There is no limit on mailpiece size. Some users assume there are no restrictions on the size of mailpieces. However, to qualify for EDDM, mailpieces must meet specific "EDDM Flats" size requirements, ensuring they can be efficiently delivered to every door along chosen routes.

  • Any type of mail can be sent via EDDM. This misconception leads to confusion about the permissible content for EDDM mailings. The service is intended for flats (large envelopes, newsletters, etc.), and pieces must adhere to certain content standards and not contain anything prohibited by law or postal regulation.

  • Postage for EDDM is expensive. The belief that EDDM postage is costly prevents some potential users from taking advantage of this service. In fact, EDDM offers reduced postage rates compared to standard mailing options, making it an economical choice for local targeting.

  • No certification or agreement is necessary. It's wrongly assumed that sending mail via EDDM doesn't require any form of certification or agreement on the part of the sender. Users of the service must certify that the information on Form 3587 is accurate and agree to pay any postage deficiencies, as outlined in the form's certification section.

  • Privacy policies are not involved in the EDDM process. Lastly, there's a misconception regarding privacy. The USPS does have a privacy notice related to EDDM, informing users about how their information is used and protected by the Postal Service.

Understanding the actual provisions and requirements of the USPS Form 3587 and the EDDM service ensures that organizations and individuals can maximize the benefits of their direct mail campaigns without falling prey to common misunderstandings.

Key takeaways

Understanding the United States Postal Service's Form 3587, vital for Every Door Direct Mail (EDDM) Retail®, is essential for businesses and organizations aiming to streamline their direct mail campaigns. Below are key takeaways:

  • Intended Use: The USPS Form 3587 is specifically designed for the EDDM Retail service, allowing senders to distribute mailers to every door within specific neighborhoods or ZIP codes, without needing addresses or names.
  • Basic Information: Filers must provide the names and addresses of the individual or organization mailing, along with a contact number. If an agent is filling out the form, their information is also required.
  • Customer Registration I.D. (CRID): Both the mailer and the agent (if applicable) need to supply a CRID, crucial for identifying the customer within the USPS system.
  • Mailing Details: Essential details including the Post Office of mailing, total number of bundles, pieces per bundle, and the mailing date must be clearly articulated.
  • Mail Characteristics: Specify the weight of a single piece of mail (not exceeding 3.3 ounces), and indicate if it's an EDDM Retail Indicia mailpiece.
  • Payment and Postage: Types of postage (metered or EDDM Retail Indicia), route types, and any applicable incentives or discounts must be identified. A meter strip area is provided for metered postage users.
  • Certification: The form requires the mailer's or the agent’s certification, affirming the accuracy of the information and compliance with all postal regulations. This section highlights the responsibility to cover any postal deficiencies.
  • Privacy Notice: A reminder is provided concerning the USPS's privacy policy, underscoring the handling of personal and business information provided in the form.
  • Postal Use Sections: These areas are for USPS employees to fill out upon acceptance and verification of the mailing, including adjustments to the postage if necessary.
  • Verification and Mailing Inspection: The form outlines a certification process performed by USPS employees, ensuring eligibility for the claimed postage prices, proper mail preparation, and completion of the postage statement.
  • Additional Information: The second page of the form is designated for detailing the 5-Digit ZIP Code routes and the number of mailpieces per route, crucial for organizing the EDDM mailing.

This overview emphasizes the importance of accuracy and thoroughness when completing the USPS Form 3587 for EDDM Retail® mailings, ensuring compliance and efficiency in direct mail campaigns.

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